http://184.106.12.19/wp-content/uploads/2011/05/ZyngaSocialGraphing.pdf
- Z only started using Vertica (an HP company) in 2009.
- Three key metrics driving social gaming economics: 1) churn rate, 2) )viral coefficient (100 user bring in 5 new users --> 1.05 coeff.); 3) ARPU
- MPP (Massively Parallel Processing) and Scaling Solved
- A columnar structure helps with efficiency
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